We are operators that have launched, scaled, and successfully exited brands that generated over $2B in revenue – we’re now using our experience, industry expertise and technology platform to acquire, build and grow enduring brands.

Founding Partners

Helen Vaid

Combining a decades-long career in customer-centric leadership roles and a unique perspective from growing businesses in both the digital and physical space, Helen’s insights and instincts will help lead Foundry to become the destination for winning omni-digital brands. She has previously held the title of Chief Global Customer Officer of Pizza Hut and Vice President, Digital Store Operations & Experience at Walmart. She has defined and redefined digital and tech strategies in a perpetually-changing consumer landscape.

Helen calls Dallas home, where she enjoys spending time with her husband and 2 kids. Both she and her husband are trying to keep up in squash and horse riding with their kids as they enjoy doing that together. When not out and about with her kids she is found very happy with her books.


Stefan Haney

Stefan was a key leader in building Seller Central and the Amazon Marketplace from $9B to over $160B. He brings a proven track record of launching new technology, delivering business results, mission critical programs, projects, and systems in a variety of industries.

Stefan lives in Moscow, ID with his wife and kids. When not shuttling his seven kids to activities, you can often find Stefan adventuring on a bicycle.


Matt Rhodes

An experienced digital brand and e-commerce investor, Matt previously worked in private equity at Ares Management, where he identified investment opportunities and supported the growth of businesses including Mytheresa (highest valued profitable consumer IPO of the past decade), DevaCurl, American Crew, Neiman Marcus, and Fashionphile.

Matt lives with his wife, soon‐to‐be baby boy, and 2 golden retrievers in Playa Vista, CA. He’s been an entrepreneur since age 15, when he founded a tutoring business that has since helped thousands of students.


Tom Shipley

From his beginnings in an elite Special Forces unit of the Israeli Defense Force, Tom has spent the past 20+ years as one of the leading experts in omni-channel brand building selling over $2B though Direct-to-Consumer Marketing, Amazon, and Retail that can be found in major retailers like Costco, Ulta, CVS, Nordstrom, and HSN.

Having recently moved, Tom is enjoying life with his wife, Pam, and two daughters in Austin, TX. When he is not with family or cycling, Tom is spending time coaching the greatest sport in the world, entrepreneurship.


Kyle Walker

Kyle is an experienced digital brand builder and ex-Amazonian that created and helped launch over 10K digital businesses on Amazon, founded three global multi-billion dollar Amazon programs, and helped inform many of the Amazon tools and technology brand owners use today.

Kyle lives in Sammamish, WA, with his wife and two sports obsessed boys. He loves golf and played Division 1 baseball.


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it happen.


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